With the rise of popular skincare brands coming from Tiktok, Sephora is seeing a rise in sales but a massive drop in age. “10-13 year old kids are taking up so much space at Sephora. They are being disrespectful to the customers and employees.” an anonymous member of Sephora’s Beauty Insider said.
These young kids taking over these kinds of stores is ultimately wrong. With all the early exposure they are getting from social media, they are buying products they do not need and taking them from people who do. Ten-year-olds are fighting over retinol, an anti-aging product, and grabbing them out of adults’ hands, parents are giving these young kids money and sending them in with no supervision making Sephora feel like a zoo.
Even personally, I used to love going into Sephora and looking around, but with the change of ages, I find it hard to even get through the doors. Brands like Drunk Elephant, Glow Recipe, and more can be seen flying off the shelves but the people who are buying them haven’t even hit puberty. It’s important for kids to be kids and not destroy their skin just because they want to follow the trend.
“We need to stop the 9 and 10-year-olds destroying Sephora! These kids do not need to be going into Sephora and destroying all of the products!” another anonymous member of the Beauty Insider Community said.
Not only do these underage kids come in and buy all the products but employees are now complaining about the mess they leave when trying to recreate the ‘skincare smoothies’ with the testers. These 10-year-old kids need to be put under control and supervised at these Sephoras, only buying simple things like lipgloss or facemasks. Sephora should be able to go as far as to even decline the service of these young kids buying these products just to waste them on their already perfect skin. Some of these brands you see them buying are even older than they are and almost double their age, yet they buy these products for the pretty packaging.
I think these ten-year-old kids need to be educated and stay away from the social media and skincare trends, for the sake of all the of-age Sephora lovers and their future skin.
